Clear & Convincing

  • I changed dentists recently. Not noteworthy, except that after my first visit, I received a card in my mailbox. It was a thank you for using our service and some information about their practice. That same week, I contacted a pest control service. ...

  • Legal marketing is complicated. You are subject to ethical rules and you are selling a service that is only used occasionally. That means you must create a memorable identity that holds up over time. A logo or symbol representing your firm ...

  • "Content is king, but distribution is queen, and she wears the pants." —Jonathan Perelman, head of Digital Ventures at ICM Partners You've decided to write a blog in your practice area, family law. You've had a lot of questions about adoption ...

  • Hyperlinks, or links, are the mainstay of the internet. A link in your blog indicates you’ve researched your content and offer additional information to readers. Types of links Internal : A link between two pages on your website. Your ...

  • Pro bono publico (English: For the public good; usually shortened to pro bono) is a Latin phrase for professional work undertaken voluntarily and without payment. It is service that uses specific skills of professionals to provide services ...

  • An email newsletter is an easy and effective way to contact all of your clients at once. It helps keep your name in mind when you are not in regular contact. Preliminary Steps Identify your goals. What do you want to accomplish with a newsletter? ...

  • You’ve reviewed your website, compared it to your competitors, and decided it’s time for an overhaul. However, you are not a website designer nor do you desire to be one. It's time for professional help. How do you select the best designer for ...

  • Your firm’s website is one of the most important marketing tools you have in your business development tool kit. It is the place where clients come to discover who you are and what type of legal service you offer. Because of its importance, it’s worthy ...

  • Profile Picture

    What’s in a Font?

    You’ve spent time researching and writing your latest blog post, but have you given thought to the font you use for display? Visual elements are just as important to the success of your blog as the words you select. The font you use helps transmit ...

  • “I’ve been asked to present a seminar on elder law for the employees of SDJ Corp.” Lance announced to Linda, his partner. “Sally, the owner, is my client—I helped her with estate planning. She said a lot of their employees are approaching retirement ...

More Practice Management Blogs

This PMA Pipe combines law practice management blog content from bar association/law society bloggers around North America.


Disclaimer

Materials and links on these pages are intended to provide only guidance and are not legal authority. Some information is from jurisdictions other than Michigan and references the law in other jurisdictions. Lawyers using these materials must conform their practices to the law of the appropriate jurisdiction. The opinions of the authors are their own and do not necessarily reflect the view or policies of the State Bar of Michigan.