Clear & Convincing

  • Last month in the December 8 column , I suggested you use Google Analytics to assess how well your website is performing. After just a few clicks, you should be able to determine how many people visit your website, who they were, what action they took, ...

  • The "About Us" or "Profile" page is the second most visited page on your website. Potential clients find the home page and then click on your profile to learn more about you. Often, these readers are under the stress of a legal problem so they want and ...

  • Niche Market: a focused, targetable portion of a market. It is a narrowly defined group of potential customers who have specific needs. A law firm that focuses on a niche is addressing a need for a service not being addressed by mainstream providers.  ...

  • In part one of Your 2018 Marketing Plan you set the goals and purposes of the plan. In part two we’ll look at some elements you must establish to accomplish those goals. Networking Generally, referrals are the primary source of new business for ...

  • “Why do we need a marketing plan?” associate Jennifer asked at the L & L Law monthly business meeting. “We are bringing in lots of business.” “True,” said Lance Lawyer, “but without a plan for 2018 we might slack off, waste time, and lose some new ...

  • It’s December and the year is coming to a close. You’re beginning to think about 2018, but before you start planning for the new year, take some time to look back at how your internet marketing efforts performed. Perhaps you revised your website and ...

  • “As a member of a learned profession, a lawyer should cultivate knowledge of the law beyond its use for clients, employ that knowledge in reform of the law and work to strengthen legal education.”—Preamble to the Michigan Rules of Professional Conduct ...

  • If you haven’t visited LinkedIn in the last three months to review your profile, it’s time for an update. LinkedIn is now one of the most powerful social networking tools for lawyers. Consider that 80% of law firms maintain a LinkedIn presence (ABA 2016 ...

  • “I don’t understand why we don’t get more calls from our website,” Linda Lawyer said to her brother, Lance, at their monthly marketing meeting. “The content is good and the design is attractive. Why don’t visitors contact us?” “Maybe our call to action ...

  • Your online reputation and identity are vital to your practice. It doesn't matter if the information on the internet is true or false; who you are in that community becomes reality to the consumers searching for a lawyer. It’s important to know what’s ...

More Practice Management Blogs

This PMA Pipe combines law practice management blog content from bar association/law society bloggers around North America.


Disclaimer

Materials and links on these pages are intended to provide only guidance and are not legal authority. Some information is from jurisdictions other than Michigan and references the law in other jurisdictions. Lawyers using these materials must conform their practices to the law of the appropriate jurisdiction. The opinions of the authors are their own and do not necessarily reflect the view or policies of the State Bar of Michigan.