Clear & Convincing

  • “I don’t understand why we don’t get more calls from our website,” Linda Lawyer said to her brother, Lance, at their monthly marketing meeting. “The content is good and the design is attractive. Why don’t visitors contact us?” “Maybe ...

  • Your online reputation and identity are vital to your practice. It doesn't matter if the information on the internet is true or false; who you are in that community becomes reality to the consumers searching for a lawyer. It’s important ...

  • Standing in line at Bestsellers, a coffee shop across the street from the courthouse in Mason, I overheard two lawyers discussing their business. Both were new to the practice—one leaving public service after several years and one fresh ...

  • Long ago, the drafters of legal documents in the United Kingdom were paid by the word. This led to needless verbiage to raise the word count and fee. The practice was banned in the 19th century, but the habit of creating long wordy documents ...

  • Before LinkedIn, Facebook, Twitter, and websites, law firms regularly published newsletters with valuable content to stay in touch with clients and contacts. Newsletters are still useful to show your expertise in an area of practice ...

  • Lance and Linda Lawyer are sitting in their conference room enjoying a brief respite from their busy practice when their associate, Aaron, comes to the door. “I just spent an hour on the phone with a client concerned about veterans’ ...

  • Content is the most important element of your marketing campaign. The core assumption of content strategy is that if you deliver consistent, worthwhile information to prospective clients, you’ll be rewarded with their business. The following ...

  • When Sally wants to find a lawyer to help with her estate planning, she will ask friends and relatives, research for local estate planning lawyers on the Internet, call the State Bar Referral Service, or possibly look in the local phone ...

  • The key to developing your law practice is staying at the top of the minds of your clients, referral sources, and contacts. Some lawyers are natural rainmakers, while others have to work at it. But even natural rainmakers use an organized, ...

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    Is it Time for Video?

    Do consumers hire the lawyer or the law firm? Clients will tell you they hire the lawyer, not the law firm. If this is true, the primary goal of marketing should be presenting the firm’s lawyers in the best possible way. Using video ...

More Practice Management Blogs

This PMA Pipe combines law practice management blog content from bar association/law society bloggers around North America.


Disclaimer

Materials and links on these pages are intended to provide only guidance and are not legal authority. Some information is from jurisdictions other than Michigan and references the law in other jurisdictions. Lawyers using these materials must conform their practices to the law of the appropriate jurisdiction. The opinions of the authors are their own and do not necessarily reflect the view or policies of the State Bar of Michigan.