Clear & Convincing

  • A business, whether it is service or product based, has tangible and intangible assets. Tangible assets are items that are perceptible to the senses—they are things you can see, hear, touch, or taste, such as the building that houses your law firm, its ...

  • Search engine optimization (SEO) is a series of techniques used to increase the visibility of your website. Using them can help your website appear in Google’s organic search results and help provide a complete user experience. For example, Sally seaches ...

  • Your practice area page carries a heavy burden. It explains what kind of law you practice and, when well written and designed, convinces prospective clients to contact you. The goals of your practice area pages are to attract search engines by using ...

  • Your clients, unlike fellow lawyers and judges, don’t have legal training. When they visit your website they want information they can understand. Your priority should be to help them rather than impress them with your knowledge. To do this, you must ...

  • Don’t have a website? Not to worry, your SBM Member Directory has what you need. While all State Bar members are listed with a basic profile, you can use the free and fee-based services to create a more complete web presence. By adding an expanded ...

  • A lawyer without a website is like an office without a door. Without a website, consumers seeking information about you on the internet have no way to enter your world. Studies show that a vast majority of consumers needing legal help will go online for ...

  • A tagline is a succinct phrase that communicates your brand message to consumers. It is not a description of what you do or a mission statement, but is a short phrase or a few words that describes your brand. Your tagline is on every advertisement and, ...

  • Website content is the heart of a successful internet marketing campaign. Google and SEO (search engine optimization) experts agree that “content is king.” High-quality content based on a theme can establish you as an expert and improve your chances of ...

  • It’s 5:30 on a Friday afternoon. You’re at your desk looking back on a busy and reasonably successful work week. You ask yourself, “Did I post on social media this week? How often? Was that enough? Too much?” You want to post enough material to keep ...

  • To practice law, you need clients; to get clients, you must market. The best marketing plan focuses on activities you do well, can accomplish consistently, and are aimed at your target audience. This list has some ideas to help you generate new business. ...

More Practice Management Blogs

This PMA Pipe combines law practice management blog content from bar association/law society bloggers around North America.


Disclaimer

Materials and links on these pages are intended to provide only guidance and are not legal authority. Some information is from jurisdictions other than Michigan and references the law in other jurisdictions. Lawyers using these materials must conform their practices to the law of the appropriate jurisdiction. The opinions of the authors are their own and do not necessarily reflect the view or policies of the State Bar of Michigan.