Blogs

Be the first person to recommend this.
We've celebrated Independence Day with parades, fireworks, and barbecues. Now it's vacation time and the office is a little quieter. Clients are out of town too, giving you a little time to track, compile, and analyze data related to your website. Measuring your website's return on investment (ROI) is the key to assessing the effectiveness of your Internet marketing efforts. Google Analytics, which is free, can be incredibly useful for tracking your site's traffic. It can tell you how many people visit, how they get there, how long they stay, where they live, and how many fill out the contact form. This information can help you find underperforming ...
0 comments
Be the first person to recommend this.
In 2003, Reid Hoffman, after six months of back-end work, officially launched LinkedIn. Because he needed to build a user base of 1M people, he began with all 13 employees inviting a total of 112 users. Once they added the technology for users to upload their address books, there was more direct user-to-user marketing—an online form of word of mouth. LinkedIn’s success was made possible by following its own concept—networking. Fast forward to 2017; LinkedIn is said to be one of the most powerful social networking tools available for lawyers. Statistics bear this out: 80% of law firms maintain a LinkedIn presence (ABA 2016 Tech Report) ...
0 comments
Be the first person to recommend this.
Recently, I talked to Cathy Church, of Church & Korhonen, who has a bankruptcy practice in Marquette. Her clients come from the Upper Peninsula, which is mostly rural. As we spoke, she mentioned that many of her clients came to her from Facebook. This is not surprising since a 2015 study by the Pew Research Center (Mobile Messaging & Social Media)—which compared several different demographic groups and how they use social media—showed that, while rural users use social media less than urban users, Facebook is their most popular site. 67% of them log on to Facebook. Michigan covers 56,804 square miles, with a 2016 estimated population of ...
0 comments
Be the first person to recommend this.
Podcast: A digital audio file made available on the Internet for downloading to a computer or mobile device, typically available as a series, new installments of which can be automatically received by subscribers . The newest and fastest growing entrant into the digital marketing world is the podcast. An Edison Research study found that podcast listening grew 23% between 2015 and 2016. It also found that 21% of Americans, or approximately 57 million people aged 12 and up, have listened to a podcast in the last month. This is a 4% increase in listening over the last year. Why the increase in listening? The answer is simple: mobility. ...
0 comments
Be the first person to recommend this.
"How did your speech go?" Lance asked sister Linda as she walked through the door of L & L Law. "Great," said Linda. "I think the whole chamber of commerce was there. I was asked lots of questions about wills and trusts and handed out all my cards. I think we might get some business out of it." "I think so too," said Lance, "and I have some ideas on other ways to use your information." Lance suggested the following: Give the speech a new audience. There are several ways to connect with another group interested in the same topic. Start by asking the people who invited you to speak if they know of others who might be interested ...
0 comments
Be the first person to recommend this.
"Content is king, but distribution is queen, and she wears the pants."  — Jonathan Perelman, head of Digital Ventures at ICM Partners  You've decided to write a blog in your practice area, family law. You've had a lot of questions about adoption lately so you will write about the current trends in adoption. Your first step before you write should be to plan ahead about how, where, and when to announce the publication of your blog to get it in front of your target readers. Learning the best distribution techniques is essential to make sure the time and thought you spent creating the blog is not wasted. It does little good to write a series ...
0 comments
Be the first person to recommend this.
In-house counsel, inundated with information coming their way every day, prefer client alerts as a source of legal information. When asked in a 2017 survey conducted by Greentarget and Zeughauser Group , "What types of law firm-generated content do you find most valuable?" 87% of in-house counsel answered "client alerts," as opposed to practice-group newsletters (67%), blogs (35%), or website content (22%). What is a Client Alert? A client alert is a mass e-mail message addressing a new or developing legal topic—perhaps a recent precedent-setting decision, a pending change to federal or state law, or a trend you've observed. It is sent ...
0 comments
Be the first person to recommend this.
“Today we are going to talk about business development,” said Linda Lawyer opening the monthly meeting of the L & L Law Firm. Her brother Lance and their associates Aaron and Jennifer all sighed and looked up at her. “I know; marketing is hard, but without it, we won’t have any business. Since I believe that, for marketing to work, we need to focus on the activities each of you do well and that you can carry out consistently. I have compiled a list of thirteen marketing ideas. I am asking each of you to pick two or three that you think you can accomplish in the next two weeks. It’s okay if someone else is doing the same thing. Remember to select ...
0 comments
Be the first person to recommend this.
Once upon a time, lawyers started their practice by hanging out their shingle, joining local groups, and meeting potential clients. Then there were more lawyers, so they had to expand their efforts to attract more clients and, ultimately, lawyers were allowed to advertise. They used, and still use, billboards, yellow pages, membership in local groups, and volunteering to sit on boards and bring in business. They judged how these efforts worked by noting how many people came to them after a speech at the Rotary or seeing a billboard. In other words, which of their marketing efforts brought the most clients through the door? Lawyers of the past ...
0 comments
Be the first person to recommend this.
Jennifer, the newest associate with L & L Law Firm, has been tasked with sorting out information from Google Analytics about the firm's website. She has been given this task because she has a little extra time and also took marketing courses in college. After a little research, she decides on four ways she can use Google Analytics to help L & L Law make better marketing decisions. Where do the consumers come from? The answer to that question is found in the acquisitions section of Google Analytics—found on the left side of the page. It gives you detailed information on how people arrive at your site. By clicking on "All Traffic," you'll ...
0 comments
Be the first person to recommend this.
According to the 2016 Thomson Reuters U.S. Small Firm Study , small firms are not so small. By one estimate, small law firms account for $108 billion of the estimated $437 billion total legal market. Small law firms in aggregate exceed big law firms estimated $95 billion in revenue. Reuters reports that many industry experts predict that small firms will continue to grow as consumer clients look for good representation close to home and more responsive to their cost concerns. Seventy-nine percent of small firms report that their biggest challenge is reaching potential clients. In the past, lawyers used to advertise in the phone book, joined ...
0 comments
Be the first person to recommend this.
The second most-visited page on your website is your profile page. Readers rarely start there, but they will click on your bio at some point during their search. The legal profession is a service industry, so clients are more concerned about who they're working with rather than the brand of the firm. This also holds true for your profile page in the SBM Member Directory —if potential clients find your name, it's likely they will want to look at your profile. Your profile is not a resume or CV, nor is it a laundry list of your accomplishments. The best way to include that information is to upload a PDF to your website with a link to it on your ...
0 comments
Be the first person to recommend this.
We spend a lot of time writing about attracting new clients; however, it's important not to forget about your current and past clients. For many reasons, the most effective way to bring in new business is creating programs designed to better your relationships with existing clients. Consider the following: 80 percent of future revenue will come from just 20 percent of your existing clients ( Gartner Group ) It's 50 percent easier to sell to existing clients than to new clients ( Marketing Metrics ) You don't have to be a marketing guru to know that the best way to get repeat business is to take exceptional care of the clients ...
0 comments
Be the first person to recommend this.
Lance Lawyer got up from his desk where he had been reviewing L&L Law's website and went across the hall to sister Linda's office. Suppressing a smile, she asked "What's up?" "The practice pages on our website are 'what's up,'" said Lance. "Our home page is fresh and engaging and gets lots of attention, but our practice pages are boring. Readers don't stay long enough and the conversion rate is low. They need to be revised." The goals of practice pages are to 1) attract search engines by focusing on terms prospective clients are searching for such as family law, DUI, personal injury, or elder law; 2) inform prospective clients on what you ...
0 comments
Be the first person to recommend this.
Press releases, interviews, and informal media contacts are great ways to get keep your firm's name in the news. Press conferences are the most formal of press contacts. A successful press conference can generate news about your firm. Why should you hold a press conference? A press conference is for special occasions, for those times when you want to make an impression. Hold a press conference to draw attention to: Notable verdicts or settlements Future workshops for the public Law firm mergers The opening of a branch office Filing law suits with public policy implications A new development in the law to explain its ...
0 comments

Links & Your Website

Be the first person to recommend this.
Links are the mainstay of the Internet. They are what make it work. When you're browsing and come across a highlighted or underlined word, it's probably a link. Move your cursor over it and the arrow will turn into a little hand. Click on it and you will quickly go to another web page. Why are Links Blue? One story is that Tim Berners-Lee, the main inventor of the web, is the man who first made hyperlinks blue. Mosaic, an early web browser, displayed web pages with a gray background and black text. The darkest color available at the time that was easily distinguishable from the black text was that blue color. A practical reason is that ...
0 comments
Be the first person to recommend this.
Did you know that we can add payment options to our profile in the SBM Member Directory? asked Linda Lawyer entering the conference room of L&L Law. Brother Lance looked up. No, what are you talking about? Well, you know how clients are always anxious to know the costs of their legal work. Now when they go to our profile page in the Directory, there is a section where we can explain our fees. Let me show you, she answered pulling up her profile on her tablet. Going to her profile page, she clicked on edit and found the section on payment options. The first question is whether to charge for initial consultations. Some lawyers charge ...
0 comments
Be the first person to recommend this.
You are a lawyer. You are not a website designer, nor do you desire to be one. And, using your sister-in-law's son who knows "everything" about computers, is just not working. It's time for professional help. How do you select the best designer for you? Define the goals for your website. Are you trying to increase brand awareness, or are you looking for new leads for your practice? If you're a criminal defense attorney, your website should focus on conversion of site visitors, a return on your investment, and building a client base. If, however, you're an insurance defense practice, you may be more focused on brand awareness rather ...
0 comments
1 person recommends this.
Sally Consumer is an active Internet user. She uses it to find coffee shops, restaurants, doctors, and lawyers. More often than not, her searches take place on her phone or her tablet. If your website or blog loads slowly or doesn't fit the smaller screen, she will move on to a more responsive or mobile friendly website. Google has long known of Sally's search habits and has decreed that its search robots will include "mobile friendliness" as a ranking signal. This means that site pages that can't fit comfortably on the smaller screens will downgrade in search rankings. How do I know if my website is mobile friendly? Ever efficient ...
0 comments
Be the first person to recommend this.
Content marketing : a strategic marketing approach focused on consistently creating valuable, relevant, and informative content for your clients and prospective clients. Client-focused content for your website and blog will continue to be a big theme of marketing in 2017 as it was in 2016. Your content should inform, build trust, and each page should give readers a convenient way to contact you. Content will be longer. When a consumer enters a query into Google, a search engine results page will display. The object, of course, is to be one of those listed on the first results page. Studies have shown a positive relationship between ...
0 comments