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“Alexa, find a personal injury attorney near me.” This is an example of a voice search given to Alexa, Siri, or another virtual assistant, which will then try to provide the most helpful answer by location and specialty. Voice searches are increasing. Consider: Fifty percent of all searches will be voice searches by 2020 ( comScore ). One in six Americans own a voice-activated speaker ( Edison Research & NPR ). As of January 2018, there were an estimated one billion voice searches per month (Alpine.AI). Realizing that it’s projected that half of all internet queries will be made through voice search or search engine optimization (SEO), ...
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Published in Michigan Environmental Law Journal , Fall 2018, Vol. 36, No. 2, Issue 105 [ view full issue ]. Cite: 36 Mich Env Law J 2 (2018) Overlook Lake Michigan from Arcadia Dunes this winter. Photo by Nate Richardson. #EnvironmentalLawJourna
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Published in Michigan Environmental Law Journal , Fall 2018, Vol. 36, No. 2, Issue 105 [ view full issue ]. Cite: 36 Mich Env Law J 2 (2018) I am honored and excited to begin my term as the newest chair of the Environmental Law Section and look forward to a productive and fun year. The Section leadership has some exciting ideas for the coming year that we hope will intrigue and engage the current Section membership and also attract new members. However, first I want to thank Scott Steiner for turning over the Section on a high note. His leadership and commitment to promoting the Section over the last year and driving forward improvements has put us ...
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Published in Michigan Environmental Law Journal , Fall 2018, Vol. 36, No. 2, Issue 105 [ view full issue ]. Cite: 36 Mich Env Law J 2 (2018) The MELJ’s spring issue featured an introduction to two of its new editors—Nicholas Leonard and Allison Collins, but also hard at work on its Editorial Committee are Joni Roach and Lydia Barbash-Riley. Joni is a research attorney with the Michigan Court of Appeals in Grand Rapids, MI. She attended law school at Michigan State University School of Law, where she was a published member of the law review, a professor’s teaching assistant, and a research assistant. Joni completed multiple externships in law school, ...
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Published in Michigan Environmental Law Journal , Fall 2018, Vol. 36, No. 2, Issue 105 [ view full issue ]. Cite: 36 Mich Env Law J 2 (2018) by Christopher M. Bzdok & Tracy J. Andrews, Principal and Of Counsel, respectively, to Olson, Bzdok & Howard P.C. In July, the Michigan Supreme Court held in South Dearborn Environmental Improvement Association v. Michigan Department of Environmental Quality that challenges to a Permit to Install for an existing source of air pollution are subject to a 90-day appeal period under Part 55 of the Natural Resources and Environmental Protection Act (NREPA). [1] While historically the consensus view ...
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Published in Michigan Environmental Law Journal , Fall 2018, Vol. 36, No. 2, Issue 105 [ view full issue ]. Cite: 36 Mich Env Law J 2 (2018) Great Lakes Environmental Law Center’s Annual Blue Water Bash November 15, 2018, Detroit The Great Lakes Environmental Law Center hosted its fifth annual blue water bash at Tony V’s to celebrate a year of successful work and to honor a distinguished actor in the environmental field. This year’s honoree is Detroit City Council Member Raquel Castañeda-López . The GLELC dubbed her the “Legislator of the Year” for her work spearheading the passage of the Detroit Fugitive Dust Ordinance last fall and ...
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Published in Michigan Environmental Law Journal , Fall 2018, Vol. 36, No. 2, Issue 105 [ view full issue ]. Cite: 36 Mich Env Law J 2 (2018) by Nick Leonard, Executive Director, The Great Lakes Environmental Law Center [1] The Flint Water Crisis represents one of the most serious failings of environmental law and the administrative state in American history. The Lead and Copper rule, the primary regulation in existence to ensure that the drinking water delivered to people’s homes is safe, did not serve its primary function. Why that is the case is partially due to loopholes and gaps in the lead and copper rule, on which the Flint Water Crisis ...
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Published in Michigan Environmental Law Journal , Fall 2018, Vol. 36, No. 2, Issue 105 [ view full issue ]. Cite: 36 Mich Env Law J 2 (2018) by Brandon M. H. Schumacher & Allison M. Collins, Associates, Foster Swift Collins & Smith, PC On January 24, 2018, the Michigan Supreme Court overturned the Court of Appeals majority opinion in Henry v. Dow Chemical Co ( Henry III ), and adopted the lone dissenting judge’s rationale in remanding the case to the Saginaw County Circuit Court for further proceedings. [1] The issue for the circuit court to resolve was when did the plaintiffs’ toxic tort claim accrue: 1984 or 2002? Filed ...
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Published in Michigan Environmental Law Journal , Fall 2018, Vol. 36, No. 2, Issue 105 [ view full issue ]. Cite: 36 Mich Env Law J 2 (2018) Could your environment, energy, or natural resources practice use an extra hand? Law students from Michigan State, Wayne State, Detroit Mercy, Michigan, and Cooley are looking to learn more about environmental law in Michigan. Think back to your early days diving into environmental law and how you could have benefited from a summer of practical experience. Your organization can offer an externship or internship for 1Ls or 2Ls, even if you are unsure about post-graduation employment opportunities. Even if you ...
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Published in Michigan Environmental Law Journal , Fall 2018, Vol. 36, No. 2, Issue 105 [ view full issue ]. Cite: 36 Mich Env Law J 2 (2018) by Joni Roach, Research Attorney, Michigan Court of Appeals In September 2015, the Michigan Department of Environmental Quality (DEQ) filed a lawsuit against BP, PLC, BP Holdings North America Limited, and BP America, Inc., (collectively BP), arguing that BP used false or misleading statements when it applied for financial reimbursement from the Michigan Underground Storage Tank Financial Assurance Fund (the Fund). [1] Specifically, the DEQ alleged that BP failed to disclose insurance coverage for the cleanup ...
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Published in Michigan Environmental Law Journal , Fall 2018, Vol. 36, No. 2, Issue 105 [ view full issue ]. Cite: 36 Mich Env Law J 2 (2018) The next issue is Spring 2019. Write on a difficulty you have encountered in your practice to help fellow practitioners OR write about a topical environmental event or issue that interests you. Email submissions or inquiries to Amanda Urban at ajurban@umich.edu 2-10 pages, 12pt Times New Roman, Michigan Appellate Manual footnotes Let us Know What you Want to See in the MELJ The MELJ is a publication intended to serve the members of the Environmental Law Section of the State Bar of Michigan. ...
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Published in Michigan Environmental Law Journal , Fall 2018, Vol. 36, No. 2, Issue 105 [ view full issue ]. Cite: 36 Mich Env Law J 2 (2018) The MELJ Editorial Committee Amanda Urban Allison Collins Nicholas Leonard Joni Roach Lydia Barbash-Riley Join: The MELJ is a team effort and would not be possible without the hard work of its contributing and associate editors, as well as the State Bar administrative staff. Consider joining the MELJ Editorial Committee. Contact Amanda Urban if interested. #EnvironmentalLawJournal #Announcemen
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It’s that time of year again. Holidays are being celebrated, families are gathering together, and legal work is being concluded. In the midst of all that activity and before you plan for 2019, take some time to look back at how your marketing efforts performed. Knowing past performance helps you move ahead with conviction. The first marketing figure to keep track of is your total marketing cost. If you spend money on different marketing programs such as radio and television advertising, web design and support, billboard ads, e-newsletters, online ads, networking events, or workshops, calculate the cost for each program. Second, total the number ...
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What is Marketing Mix?

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Marketing Mix is defined as “A combination of marketing tools a firm uses to pursue its marketing objectives.” (Dictionary.com) When the term was first used in the late 1940s to help companies develop marketing for its products, it comprised 4Ps: product, place, price, and promotion. As the service industry grew, 3Ps (physical evidence, people, and process) were added to aid in their marketing. Law firms can use the 7Ps of the marketing mix to review their competitive strategies. Marketing comprises numerous tools to ensure you reach your target audience and sales goals. However, when viewed individually, each tool has its strengths and weaknesses, ...
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The headline you write for your blog or article is the first thing a prospective reader sees. If your headline doesn’t turn a browser into a reader, the time you spent writing your words is wasted. A great headline must do more than attract attention, it should promise some kind of benefit for readers to lure them to read the body of the message. Effective Headlines News Headlines: a news headline is self-explanatory. Darin Day wrote an article for the recent Master Lawyers Section's newsletter about the unbundling of legal services. He titled it New Limited Scope Rules Benefit Underemployed Attorneys and Overburdened Courts. It is effective, ...
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You’ve probably seen billboards advertising lawyers with captions vowing to fight for you if you’ve been injured or arrested. But have you ever wondered if a billboard would be right for your practice? Opinions vary on the value of outdoor advertising. It’s either a vestige of an earlier time, or it’s a great cost-effective way to reach several people. However, if you think there is a billboard in your future, consider the following: Choose the Right Location Identify your target client and their demographics: Age, household income, male, female? Once you have a description of your ideal audience, work with an advertising agency to find the ...
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In the past year, as I walked my morning route, I joined the 44% (or 124 million) of our population listening to podcasts. Who are these listeners? Research by Edison Research in 2018 showed: Slightly more men (27%) than women (24%) listen. The largest group of listeners is 25–54 (32%), next is 12–24 (30%), and last is 55+ (13%). Active listeners average seven podcasts a week. An article by FastCompany reports that as of April there were over 525,000 active podcast shows and over 18.5 million episodes. Why Are They Listening? The answer is mobility. 64% of podcasts are being listened to on smartphones or tablets. The audience ...
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Effectively marketing for your solo or small firm requires that you have a well-defined niche market, know your potential clients, understand where to find them, and have a consistent marketing plan. A well-defined niche market is a focused, targetable portion of a market. It is a practice aimed at a narrowly defined group of potential customers with specific needs. A law firm focusing on a niche market is addressing a need that may not be satisfied by mainstream providers. Once you have your practice area, you can identify potential clients by demographics such as age, location, gender, socioeconomic factors, or by industry. Then the questions ...
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It's Friday afternoon. Your busy week is about to end. But first, you must write your weekly blog. Staring at a blank computer screen or legal pad can be daunting. Even though you’ve been immersed in the law all week, what would your readers be interested in? Where would you find interesting topics? National News The Supreme Court of the United States has been prominent in the news this week. Avoiding political issues, talk about the Supreme Court itself: its history, how cases come to it, how the justices decide what to hear. Many of your readers want to understand this sometimes mysterious branch of government. A quick scan of recent national ...
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"Limited Scope Representation (LSR) refers to the concept of a lawyer agreeing with a client to handle only some part(s) of the client's legal matter. The term 'unbundling' is sometimes used to refer to this method of client service."—American Bar Association Limited Scope Representation was the topic of discussion at a program sponsored by the Master Lawyers and Young Lawyers Sections at the State Bar of Michigan's NEXT Conference in Grand Rapids. The rules governing this new legal service became effective on January 1, 2018. Areas of civil practice suitable to LSR include family law, consumer law, landlord/tenant, homeowner association law, ...
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