A business, whether it is service or product based, has tangible and intangible assets. Tangible assets are items that are perceptible to the senses—they are things you can see, hear, touch, or taste, such as the building that houses your law firm, its furniture, or its computers. Intangible assets, which are not physical, include client relations, staff, procedures, brand, and goodwill. Both types of assets have value.
Brand and goodwill are intangible assets. To understand their worth, consider what they are and how they are created, maintained, and connected.
Your Firm’s Brand
A brand is a unique design, sign, symbol, words, or a combination ...