Online consumers are changing how they find information. Rather than clicking on several pages to gather all the information they seek, the trend is toward reading one long article, otherwise known as long-form content.
What is long-form content?
Long-form content is longer than most blog posts, which are 300–500 words. Long form offers a greater depth of information, is more comprehensive, and provides visual support of the written text. The copy can be 1,000–2,000 words or more, and it can be presented as a consumer guide, an e-book, or in a format that includes graphics, headers, and sub-headers.
Why have long-form content?