"My problem," said Marcy, marketing director for L & L Law, to Linda Lawyer, "is that we now have nine attorneys and each one has a profile listing in the online SBM Member Directory with a different username and password. It takes forever to log on and make changes to all of their profiles."
"Well," said Linda, "I heard at a seminar last week that the State Bar has solved that problem with a new Law Firm product offered by Zeekbeek."
Linda is right. Your SBM Member Directory now has a Law Firm package, which allows access to the profiles for every person in a law firm with one username and password.
What is Law Firm?
Law Firm is a subscription based product which allows you or your marketing director to update the profiles of each firm member with one simple login. Following Zeekbeek's setup, you can also create a firm home page describing the law firm with links to the attorneys, practice areas, publications, and firm locations. As the firm changes and grows, you can delete or add more links. The firm home page can be linked to, from, and within each individual profile.
What are some advantages of Law Firm?
- Streamline. Create a single login to manage your law firm members.
- Organize. As your firm's lawyers send you up-to-date information such as photos, awards, or additions to their profile, you can update their profiles with a single click.
- Boost your exposure with new publications, blog posts, press releases, or videos.
- Get Found. You can target potential clients and allow them to contact you with your Law Firm directory listing.
Another advantage is maintaining your firm's brand identity. By using the same format and language on your law firm page as you use on your website, you can maintain the brand identity of the firm. Visitors will feel secure knowing that your brand is consistent and recognizable.
You can also assign lawyers to specific locations. L & L, for example, is considering opening a branch office. When they do so, they can easily include maps and profiles of the lawyers in the new office with one click.
Adding the Law Firm package to your SBM Member Directory listings is easy. Simply register your law firm, purchase the firm product, and follow the simple setup to create your law firm page, add your profiles, and update information.
Roberta Gubbins has served as the editor of the Ingham County Legal News. Since leaving the paper, she provides services as a ghostwriter editing articles, blogs, and e-blasts for lawyers and law firms. She is the editor of Briefs, the Ingham County Bar Association e-newsletter, and The Mentor, SBM Master Lawyers Section newsletter.
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