Clear & Convincing

  • During the month of May, the SBM Member Directory had 598,880 page views. Of the 61,052 visitors to the site, 45,326, or 67%, were new visitors. The remaining 33% were returning visitors. Why does the online directory get so much traffic and ...

  • “The problem with marketing the practice of law is that the service we provide isn’t tangible,” Linda Lawyer said to her brother, Lance, as they enjoyed a cup of coffee in their firm’s break room. “It’s not a car you can drive or a book you can ...

  • Your SBM Member Directory information should be part of an annual review process. Let’s look at each section. First, log in to edit your profile . Your Enhanced Profile Review your basic profile information and then add new information to ...

  • When it was first said, “A picture is worth a thousand words” in 1927, marketers have known that a picture can often help convey the meaning of a complex idea more effectively than a wordy description. For example, an infographic such as a chart or ...

  • When I was in law school, many of our professors told us that “All law is policy.” They were right. Our laws, guided by government policy, set the standards, procedures, and principles that must be followed. The language in these laws can be ...

  • The gig economy—a free-market system in which organizations contract with independent workers for temporary and often short-term positions—is transforming the larger economy. Companies cut costs by hiring staff to execute a specific project. ...

  • The first ever world report on disability, produced jointly by the World Health Organization (WHO) and the World Bank, suggests that more than a billion people today experience some form of disability; that’s 15% of the world population, 22% ...

  • I changed dentists recently. Not noteworthy, except that after my first visit, I received a card in my mailbox. It was a thank you for using our service and some information about their practice. That same week, I contacted a pest control service. ...

  • Legal marketing is complicated. You are subject to ethical rules and you are selling a service that is only used occasionally. That means you must create a memorable identity that holds up over time. A logo or symbol representing your firm ...

  • "Content is king, but distribution is queen, and she wears the pants." —Jonathan Perelman, head of Digital Ventures at ICM Partners You've decided to write a blog in your practice area, family law. You've had a lot of questions about adoption ...

More Practice Management Blogs

This PMA Pipe combines law practice management blog content from bar association/law society bloggers around North America.


Disclaimer

Materials and links on these pages are intended to provide only guidance and are not legal authority. Some information is from jurisdictions other than Michigan and references the law in other jurisdictions. Lawyers using these materials must conform their practices to the law of the appropriate jurisdiction. The opinions of the authors are their own and do not necessarily reflect the view or policies of the State Bar of Michigan.