(POSTPONED) Litigation Section: Masters in Litigation—The Science of Persuasion

When:  Mar 26, 2020 from 08:30 AM to 04:45 PM (ET)

This event has been postponed from March 26 to Wednesday, September 16, 2020.

Sponsored by ICLE and the Litigation Section of the State Bar of Michigan

Cost: $175 for section members; $195 for non-members

Register with ICLE

Win More Cases with a Scientific Approach

Rex Parris will demonstrate the practical application of the science he has used to secure multimillion-dollar verdicts and settlements in personal injury, employment, pharmaceutical, business, and class-action litigation. The techniques are constant across various controversies and can be applied to increase the value of the cases sitting on your desk right now.

Learn About:

  • Cognitive science—using the best of psychology and linguistics to persuade, even before argument begins
  • The science of timing and structure—when and how you deliver evidence matters as much as the evidence itself
  • Behavioral economics and marketing—what decision frames teach us about persuading judges and juries to see our story
  • Neuro-linguistic programming—how to make your argument so it meets less resistance from judges and juries

Read the Flyer for More Information



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