(POSTPONED) Litigation Section: Masters in Litigation—The Science of Persuasion

This event has been postponed from March 26 to Wednesday, September 16, 2020.

Sponsored by ICLE and the Litigation Section of the State Bar of Michigan

Cost: $175 for section members; $195 for non-members

Register with ICLE

Win More Cases with a Scientific Approach

Rex Parris will demonstrate the practical application of the science he has used to secure multimillion-dollar verdicts and settlements in personal injury, employment, pharmaceutical, business, and class-action litigation. The techniques are constant across various controversies and can be applied to increase the value of the cases sitting on your desk right now.

Learn About:

• Cognitive science—using the best of psychology and linguistics to persuade, even before argument begins
• The science of timing and structure—when and how you deliver evidence matters as much as the evidence itself
• Behavioral economics and marketing—what decision frames teach us about persuading judges and juries to see our story
• Neuro-linguistic programming—how to make your argument so it meets less resistance from judges and juries

Read the Flyer for More Information