Your SBM Member Directory information should be part of an annual review process. Let’s look at each section.
First, log in to edit your profile.
Your Enhanced Profile
Review your basic profile information and then add new information to help gain more contacts.
- Use your biography to tell prospective clients the basics, such as your education and experience. Feel free to add your hobbies and interests—clients like to feel that human connection.
- Include a recent photo. Add any additional photos to the gallery and select the best one to be your main profile picture.
- Add your title—are you an owner, shareholder, or partner within your organization?
- Add your active social media accounts.
- List all jurisdictions where you are licensed to practice—it’s possible the prospective client needs a lawyer who can practice in a neighboring state.
- List other languages you speak.
- Include fees and payment options.
Add other features to your profile such as a client contact form, a blog, publications, reviews, and make sure to click the box that says that you’re accepting clients.
Once your profile is updated, select the share my profile link to download a badge to post on your website, blog, Facebook, LinkedIn, and Twitter pages. The badge links directly to your member directory profile page.
If you haven’t added appointment scheduling, now is the time to do it. Many consumers want to set up appointments online. This service allows clients to request a personal or phone appointment with you in just a few clicks. Appointments can be set for today, tomorrow, or selected future dates.
A presence on the internet is no longer an option, it’s a necessity, and consumers expect to see you there. Using the services provided by the SBM Member Directory, you have all your information in the place where consumers are looking for a lawyer, and keeping it current will encourage future clients to return.
After years practicing law, Roberta Gubbins served as editor of the Ingham County Legal News. Since leaving the paper, she provides legal content writing for lawyers. She is editor of The Mentor, the SBM Master Lawyers newsletter. Writing as Alexandra Hawthorne, she published a cozy mystery, Murder One in Midvale Corners.
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