Search

1 to 10 of 171
Sort by

Blog Entry
What’s in a Font?

You’ve spent time researching and writing your latest blog post, but have you given thought to the font you use for display? Visual elements are just as important to the success of your blog as the words you select. The font you use helps transmit the message you want to impart to your readers. ...


Blog Entry
Eight Tips for an Effective Seminar

“I’ve been asked to present a seminar on elder law for the employees of SDJ Corp.” Lance announced to Linda, his partner. “Sally, the owner, is my client—I helped her with estate planning. She said a lot of their employees are approaching retirement and have questions.” Lance is fortunate. He...


Blog Entry
The Importance of Your Existing Client Base

Develop a client base that perpetuates itself. Words of Wisdom, Master Lawyers Section The above words of wisdom from a member of the Master Lawyers Section are supported by the research. A client base that continues to use and refer your services is cost effective and increases your bottom...


Blog Entry
Finding the Right Niche Practice & Community for You

"Employment of lawyers is projected to grow 8% from 2016–2026. Demand for legal work is expected to continue as individuals, businesses, and all levels of government require legal services in many areas."—(10/2018, Bureau of Labor Statistics ) According to the federal government, the prospects...


Blog Entry
Twelve Steps to a Better Blog

A well-written and well-received blog needs some planning. Start by blocking out some time to write the post—you’ll probably need two to three hours. Then: Review your description of your target reader— know who they are and plan to write to them. Think about your writing voice; write in a...


Blog Entry
January is the Time to Replan Your Marketing Plan

January is the time of year to look to the past and plan for your marketing future. Listing the successes and failures of 2018 can help you make effective goals for 2019. First, define your target client. Think back on the clients you worked with in 2018—list their age range, educational...


Blog Entry
It’s a New Year—Time to Update Your Profile

Your profile has a lot of power. It is the highest trafficked page on your law firm website. Surveys show that consumers hire lawyers they like and trust and who they consider to be an expert. A well-written bio can convince potential clients that you are trustworthy and can help them solve...


Blog Entry
Consumer Reviews—The SBM Member Directory Way

Sally Consumer is looking for a lawyer. She collects suggestions from friends and family, then turns to the Internet for more information. Like most consumers, Sally will visit the review section of a lawyer's profile. Internet reviews are the modern version of word-of-mouth referrals. Future...


Blog Entry
Is it Time for Analog Marketing?

Before the internet, websites, and social media, there was attorney advertising. It was advertising as simple as attending the local Rotary luncheon or sending a card for a special event. Advertising designed to build relationships in real life. Now called analog marketing, as opposed to digital...


Blog Entry
SEO Meets Voice Search

“Alexa, find a personal injury attorney near me.” This is an example of a voice search given to Alexa, Siri, or another virtual assistant, which will then try to provide the most helpful answer by location and specialty. Voice searches are increasing. Consider: Fifty percent of all searches...