Search

1 to 10 of 184
Sort by

Blog Entry
Consumers & Lawyers Benefit from SBM Member Directory

During the month of May, the SBM Member Directory had 598,880 page views. Of the 61,052 visitors to the site, 45,326, or 67%, were new visitors. The remaining 33% were returning visitors. Why does the online directory get so much traffic and how does this affect you? The member directory...


Blog Entry
Every Law Firm Needs a Brochure

“The problem with marketing the practice of law is that the service we provide isn’t tangible,” Linda Lawyer said to her brother, Lance, as they enjoyed a cup of coffee in their firm’s break room. “It’s not a car you can drive or a book you can read. It’s a will or a trust that goes in a drawer...


Blog Entry
Updating Your SBM Member Directory Information

Your SBM Member Directory information should be part of an annual review process. Let’s look at each section. First, log in to edit your profile . Your Enhanced Profile Review your basic profile information and then add new information to help gain more contacts. Use your biography to...


Blog Entry
Images are Vital to Your Website

When it was first said, “A picture is worth a thousand words” in 1927, marketers have known that a picture can often help convey the meaning of a complex idea more effectively than a wordy description. For example, an infographic such as a chart or diagram can be used to represent information or...


Blog Entry
Five Steps to Enhance Difficult or Complex Legal Content

When I was in law school, many of our professors told us that “All law is policy.” They were right. Our laws, guided by government policy, set the standards, procedures, and principles that must be followed. The language in these laws can be complicated and dense. Lawyers and judges understand...


Blog Entry
Is Freelance Lawyering for You?

The gig economy—a free-market system in which organizations contract with independent workers for temporary and often short-term positions—is transforming the larger economy. Companies cut costs by hiring staff to execute a specific project. This approach is not new. In the past, the practice...


Blog Entry
The Importance of Website Accessibility

The first ever world report on disability, produced jointly by the World Health Organization (WHO) and the World Bank, suggests that more than a billion people today experience some form of disability; that’s 15% of the world population, 22% of the United States population, and 14.4% of the...


Blog Entry
These Posts Need a Stamp

I changed dentists recently. Not noteworthy, except that after my first visit, I received a card in my mailbox. It was a thank you for using our service and some information about their practice. That same week, I contacted a pest control service. Again, not very noteworthy, except for the...


Blog Entry
Is There a Logo in Your Future?

Legal marketing is complicated. You are subject to ethical rules and you are selling a service that is only used occasionally. That means you must create a memorable identity that holds up over time. A logo or symbol representing your firm can help. A great logo helps identify your firm to the...


Blog Entry
Great Content Needs Great Distribution

"Content is king, but distribution is queen, and she wears the pants." —Jonathan Perelman, head of Digital Ventures at ICM Partners You've decided to write a blog in your practice area, family law. You've had a lot of questions about adoption lately so you will write about the current trends in...