Search

1 to 10 of 163
Sort by

Blog Entry
SEO Meets Voice Search

“Alexa, find a personal injury attorney near me.” This is an example of a voice search given to Alexa, Siri, or another virtual assistant, which will then try to provide the most helpful answer by location and specialty. Voice searches are increasing. Consider: Fifty percent of all searches...


Blog Entry
How to Review Your Marketing Program

It’s that time of year again. Holidays are being celebrated, families are gathering together, and legal work is being concluded. In the midst of all that activity and before you plan for 2019, take some time to look back at how your marketing efforts performed. Knowing past performance helps you...


Blog Entry
What is Marketing Mix?

Marketing Mix is defined as “A combination of marketing tools a firm uses to pursue its marketing objectives.” (Dictionary.com) When the term was first used in the late 1940s to help companies develop marketing for its products, it comprised 4Ps: product, place, price, and promotion. As the...


Blog Entry
7 Headlines That Attract Readers

The headline you write for your blog or article is the first thing a prospective reader sees. If your headline doesn’t turn a browser into a reader, the time you spent writing your words is wasted. A great headline must do more than attract attention, it should promise some kind of benefit for...


Blog Entry
Is There a Billboard in Your Future?

You’ve probably seen billboards advertising lawyers with captions vowing to fight for you if you’ve been injured or arrested. But have you ever wondered if a billboard would be right for your practice? Opinions vary on the value of outdoor advertising. It’s either a vestige of an earlier time,...


Blog Entry
Is It Time for a Podcast?

In the past year, as I walked my morning route, I joined the 44% (or 124 million) of our population listening to podcasts. Who are these listeners? Research by Edison Research in 2018 showed: Slightly more men (27%) than women (24%) listen. The largest group of listeners is 25–54 (32%), next...


Blog Entry
Which Marketing Method is Right for You?

Effectively marketing for your solo or small firm requires that you have a well-defined niche market, know your potential clients, understand where to find them, and have a consistent marketing plan. A well-defined niche market is a focused, targetable portion of a market. It is a practice...


Blog Entry
Where to Find Topics Consumers Will Read

It's Friday afternoon. Your busy week is about to end. But first, you must write your weekly blog. Staring at a blank computer screen or legal pad can be daunting. Even though you’ve been immersed in the law all week, what would your readers be interested in? Where would you find interesting...


Blog Entry
Limited Scope Representation

"Limited Scope Representation (LSR) refers to the concept of a lawyer agreeing with a client to handle only some part(s) of the client's legal matter. The term 'unbundling' is sometimes used to refer to this method of client service."—American Bar Association Limited Scope Representation was...


Blog Entry
Meet the Press

“I just got a call from Josh,” Lance said to Linda in her office. “Josh, the reporter?” Linda asked. Lance nodded. “He’s doing a story on elder abuse, and he knows we focus on elder law.” “That’s great,” Linda said. “The publicity is good for the firm.” Lance and Josh met during their...