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These Posts Need a Stamp

I changed dentists recently. Not noteworthy, except that after my first visit, I received a card in my mailbox. It was a thank you for using our service and some information about their practice. That same week, I contacted a pest control service. Again, not very noteworthy, except for the...


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Is There a Logo in Your Future?

Legal marketing is complicated. You are subject to ethical rules and you are selling a service that is only used occasionally. That means you must create a memorable identity that holds up over time. A logo or symbol representing your firm can help. A great logo helps identify your firm to the...


Blog Entry
Great Content Needs Great Distribution

"Content is king, but distribution is queen, and she wears the pants." —Jonathan Perelman, head of Digital Ventures at ICM Partners You've decided to write a blog in your practice area, family law. You've had a lot of questions about adoption lately so you will write about the current trends in...


Blog Entry
A Link is Not Just Another Name for a Golf Course

Hyperlinks, or links, are the mainstay of the internet. A link in your blog indicates you’ve researched your content and offer additional information to readers. Types of links Internal : A link between two pages on your website. Your website depends on those links for effective navigation...


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Pro Bono Service Benefits Lawyers, the Public, & the Profession

Pro bono publico (English: For the public good; usually shortened to pro bono) is a Latin phrase for professional work undertaken voluntarily and without payment. It is service that uses specific skills of professionals to provide services to those who are unable to afford them. Many of you...


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Keep Your Clients Informed with an Email Newsletter

An email newsletter is an easy and effective way to contact all of your clients at once. It helps keep your name in mind when you are not in regular contact. Preliminary Steps Identify your goals. What do you want to accomplish with a newsletter? Perhaps you want to keep clients informed of...


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What’s in a Font?

You’ve spent time researching and writing your latest blog post, but have you given thought to the font you use for display? Visual elements are just as important to the success of your blog as the words you select. The font you use helps transmit the message you want to impart to your readers. ...


Blog Entry
Eight Tips for an Effective Seminar

“I’ve been asked to present a seminar on elder law for the employees of SDJ Corp.” Lance announced to Linda, his partner. “Sally, the owner, is my client—I helped her with estate planning. She said a lot of their employees are approaching retirement and have questions.” Lance is fortunate. He...


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The Importance of Your Existing Client Base

Develop a client base that perpetuates itself. Words of Wisdom, Master Lawyers Section The above words of wisdom from a member of the Master Lawyers Section are supported by the research. A client base that continues to use and refer your services is cost effective and increases your bottom...


Blog Entry
Finding the Right Niche Practice & Community for You

"Employment of lawyers is projected to grow 8% from 2016–2026. Demand for legal work is expected to continue as individuals, businesses, and all levels of government require legal services in many areas."—(10/2018, Bureau of Labor Statistics ) According to the federal government, the prospects...