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Blog Entry
Where to Find Topics Consumers Will Read

It's Friday afternoon. Your busy week is about to end. But first, you must write your weekly blog. Staring at a blank computer screen or legal pad can be daunting. Even though you’ve been immersed in the law all week, what would your readers be interested in? Where would you find interesting...


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Limited Scope Representation

"Limited Scope Representation (LSR) refers to the concept of a lawyer agreeing with a client to handle only some part(s) of the client's legal matter. The term 'unbundling' is sometimes used to refer to this method of client service."—American Bar Association Limited Scope Representation was...


Blog Entry
Meet the Press

“I just got a call from Josh,” Lance said to Linda in her office. “Josh, the reporter?” Linda asked. Lance nodded. “He’s doing a story on elder abuse, and he knows we focus on elder law.” “That’s great,” Linda said. “The publicity is good for the firm.” Lance and Josh met during their...


Blog Entry
Six Ways to Improve Your LinkedIn Profile

If you haven’t visited LinkedIn in the last three months to review your profile, it’s time for an update. LinkedIn is one of the most powerful social networking tools for lawyers. Consider that more than 93% of lawyers use LinkedIn (ABA 2016 Tech Report ). Seventy-four percent of those on...


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Consider the E-Newsletter

Before LinkedIn, Facebook, Twitter, and websites, law firms used regularly published newsletters to stay in touch with clients and contacts. Now you can use e-newsletters to show your expertise in an area of practice and show that you care enough to keep your clients informed. Why You Should...


Blog Entry
It’s Time to Review Your Marketing Plan

Clients come to law firms in many ways. Some through personal contacts, others find you on the internet, and some come to you through paid TV advertising or seeing your name on a billboard. Let’s assume your original goals for the year were to: Continue to establish your firm as an authority...


Blog Entry
Network with the SBM

“Join groups, special-interest bars, or other avenues to meet other lawyers and keep an open mind toward areas of law you are not familiar with. Be involved in a bar section. Join a group. Stay connected.” Words of Wisdom, Master Lawyers Survey, 2018. The State Bar of Michigan provides many...


Blog Entry
Is Instagram for Lawyers?

“What is Instagram?” Lance asked Jennifer, an associate at L & L Law Firm. “It’s a social networking app,” she answered. “It’s made for sharing photos and videos from your smartphone.” “Some of the lawyers were taking pictures around the courthouse this morning,” said Lance. “They said they...


Blog Entry
Twitter for Your Law Practice in 2018

Twitter has grown from its early days as a way for friends to stay in touch to be both a networking tool and news source. Twitter’s mission statement is: “To give everyone the power to create and share ideas and information instantly, without barriers.” The 330 million active monthly users that...


Blog Entry
Law Firms Need Evergreen Content

Evergreen trees and shrubs keep their green needles throughout the year. Like the trees, evergreen content on your website retains its usefulness to readers long after publication. It is information unlikely to change soon, material readers can return to as a reliable source of information. ...