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Reaching the Rural Consumer

When driving around our beautiful state, we see rivers, lakes, trees, domestic and wild animals, and the occasional town. As you travel north, the towns are further apart and farms dot the landscape. This is rural Michigan, with an estimated population of 2,519,000 living in the northern half of...


Blog Entry
Free Up Time & Schedule Postings in Advance

Last week, we wrote about saving time by recycling content. This post looks at scheduling the posting of refreshed and new material on social media, your website, and your blog to free up more of your time. Scheduling social media posts saves time and helps you regain control of that time....


Blog Entry
Save Time—Reuse & Repurpose Content

“Remember that time is money.”—Benjamin Franklin Lawyers are uniquely aware of this. They know that time wasted is money lost while time saved is money earned. Marketing, a necessary part of running a law firm, takes time. You can save some of that time by reusing and repurposing content. ...


Blog Entry
Seven Common Mistakes Lawyers Make with Their Websites

As we’ve stated in the past, every lawyer and law firm needs a website. It is the online front door to your office. To be sure that your website is welcoming and properly designed, look at this list of common mistakes made by law firms and what to do about them. Website Domain Name: Own your...


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Your Brand Supports Goodwill

A business, whether it is service or product based, has tangible and intangible assets. Tangible assets are items that are perceptible to the senses—they are things you can see, hear, touch, or taste, such as the building that houses your law firm, its furniture, or its computers. Intangible...


Blog Entry
Search Engine Optimization in 2018

Search engine optimization (SEO) is a series of techniques used to increase the visibility of your website. Using them can help your website appear in Google’s organic search results and help provide a complete user experience. For example, Sally seaches for a family law attorney through her...


Blog Entry
How to Write Your Practice Area Pages

Your practice area page carries a heavy burden. It explains what kind of law you practice and, when well written and designed, convinces prospective clients to contact you. The goals of your practice area pages are to attract search engines by using terms prospective clients might use, inform...


Blog Entry
Writing With Your Readers in Mind

Your clients, unlike fellow lawyers and judges, don’t have legal training. When they visit your website they want information they can understand. Your priority should be to help them rather than impress them with your knowledge. To do this, you must know your target market, the purpose of your...


Blog Entry
Need a Website? Your SBM Has The Answer

Don’t have a website? Not to worry, your SBM Member Directory has what you need. While all State Bar members are listed with a basic profile, you can use the free and fee-based services to create a more complete web presence. By adding an expanded profile, online appointment scheduling,...


Blog Entry
Every Lawyer Needs a Website

A lawyer without a website is like an office without a door. Without a website, consumers seeking information about you on the internet have no way to enter your world. Studies show that a vast majority of consumers needing legal help will go online for more information. You need to be there. ...