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Blog Entry
Fourteen Tried & True Tactics to Market Your Firm

To practice law, you need clients; to get clients, you must market. The best marketing plan focuses on activities you do well, can accomplish consistently, and are aimed at your target audience. This list has some ideas to help you generate new business. Newsletter —A newsletter can be...


Blog Entry
Add Reviews to Your Website in 2018

A consumer looking for a lawyer often starts by consulting with friends and relatives. Armed with the names of lawyers, they often turn to the internet to find more information. It is likely that after reading lawyer profiles and checking on years of experience and past case results, that...


Blog Entry
Host a Webinar to Bring in More Business

“A webinar? You want to offer a webinar to prospective clients?” Linda Lawyer said to her brother and partner, Lance. “What is a webinar and why should we do one?” A webinar is like a seminar except the host and participants connect via their computers. Webinars are facilitated through third...


Blog Entry
This is the Year to Write That Book

Yes, this is the year for you to write a book about issues that occur in your practice. You’ve thought about it for a while and now is the time. Why write a book? There are several good reasons to write a book. First , a book establishes you as an authority in your field. Second , a book...


Blog Entry
Finding Your Target Market

“Who is our target audience? What type of client are we trying to reach, and where do we find them?” asked Lance Lawyer to the staff and lawyers of L & L Law Firm. Today’s topic was improving their marketing by creating a demographic profile for the firm’s elder law practice audience. They...


Blog Entry
The Importance of Bar Associations

The State Bar of Michigan provides several services to its members and opportunities to volunteer. However, there are many other local and specialty bar associations within Michigan. What are they and what do they provide? First, local bar associations serve lawyer members in specific...


Blog Entry
Understanding the Language of the Internet

The law has a rich history of words that lawyers like to use but few outside the industry understand. The internet also has special words, many borrowed from other fields or invented by users. Understanding that language will help you communicate with those raised with electronic devices and...


Blog Entry
Creating a Content Marketing Publishing Strategy for Your Firm

When Walter has a legal problem, his first reaction will be to turn to the internet. At this point he is not looking for a lawyer, he is just looking for information. He might ask, “What is personal injury?” or “What is a power of attorney?” Providing content that answers his questions helps you...


Blog Entry
How to Increase Your Referrals in 2018

The oldest and most reliable form of generating leads for lawyers come from referrals. It is probable that your first client came to you through a referral, who, in turn, referred the second client, and so forth. A 2017 Clio study found that 62% of people find attorneys through family or friend...


Blog Entry
Lawyer Referral Services Benefit Lawyers & Consumers

Consumers looking for legal services have several options. They can ask friends and family for referrals, search the internet, or use a lawyer referral service (LRS). While consumers are increasingly turning to the internet as their primary source to find and vet attorneys, there are many who...